Is your work meaningful? Hell yes. But are you actually creating the impact you want with it, yet?
Are you a standout, multi-talented entrepreneur? For sure. But is your business lighting up the landscape the way you know it should?
Do you have gifts to share? Mais oui. But have you designed income streams that showcase those gifts, and gush profits in your direction?
Uuuuh.
That’s what I thought.
Back to a fall day in Manhattan.
When I first got introduced to archetype tracking, it was in a very shiny boardroom on 5th Ave. Lots of sharp edges, suits, and me. I thought they were joking – that as the upstart young exec from hippie country, I was about to become a new age punchline for these hardened suits.
But then they breezed right on by me, and rolled out the incredible, global research on archetypal branding.
People were on a search for meaning, and big brands were rushing to fill the void the way we’ve always done, across cultures: through story.
The suits were tracking how well people connected to each brand, how deeply each company and its audience understood one another – the great divide.
It cracked my world open.
P.O.V., baby.
I’ve learned the hard way as a marketing director, theater director, and coach to treasure branding and embrace the P.O.V.
My own businesses each suffered or thrived by my understanding of archetypal stories in business, and so have my clients’ – Fortune 500’s and solopreneurs alike.
It’s a way to articulate the main convo you’re having with your audience already – the part that’s working. A way to encapsulate your big story that you’re already living, and turn your instincts into a marketable brand of genius that helps you stand OUT. It also clarifies what way your audience wants to buy from ya – how they learn, what they’re dying to get from you.
This is about you, darling. What you have to give. And making that profitable.
You need your P.O.V.
This is how I built my biz to a quarter mil in my first year online. This is why I have conversion rates that make seasoned marketers blush. This is why my audience comes to me, for my gifts, without fanfare and endless emails. At luxe price points.
And I’m gonna to teach it to you.
Take the guesswork out of your brand.
Simplify your message.
Zoom in on the area that you’ll do your best work in.
Learn to anticipate challenges and opportunities for both your audience and your business.
Learn the hot spots your audience will want filled by only you, and the context they’ll be happiest to pay you in.
Once in the Studio, your individualized P.O.V. Book cracks this open for ya.
For now, you get to take the P.O.V. shot , TODAY. A tight questionnaire that shines a spotlight on your P.O.V., and hints at what’s waiting for you…
If your name is on the door.
So get your deets in this box.
Lights. Camera. Cashflow. The first 20 people to post their P.O.V. Shots on the Facebook page will receive a sneak preview of their personalized P.O.V. Book. Let’s get character-driven, people.
Have you seen the people that came out of the Studio? Their businesses couldn’t look more different. They’re experiencing doubled profits and audiences, but they’re doing it in their own clear, unwavering voices. On their terms. Talking to their favorite kinds of people to serve.
No gimmicks, no tricks, no scrambling to make ends meet.
Like the first round of members – whether you’re just starting a blog or you’re already raking 6 figures in online products, you could be clearer on what you’re offering. More connected to your audience.
And the cashflow? Honey, you can be doing better than that.
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Your turn: leave a comment!
So what you do think, darling? Question, confessions?
Oh, and don’t be stingy. Spread the word – your entrepreneur soul sisters and brothers need this just as much as you do.
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