Want to break the rules with me?

by Sinclair, Monday May 16, 2011

Here. We. Go.

I wanna change up the way we do things.
Sweating buckets in this one-take video, in a hurts-so-good kinda way. Can’t wait to share this with you. A choose your own adventure, and free strategy master class in one.  Hoooooly smokes.

Profit Catalyst. You’ve heard about it for months, saw a glimpse of it a couple of weeks ago, now it’s time to share.

More play than you’ve had in the entire last year, more training than you thought a human could handle in 72 hours, at all levels of the entrepreneur:

: the Spirit.
: the Strategist.
: the Creative Genius.
: the Beating Heart.
: the Muscle and Bone.

Building your business on your feet.

State-change work, branding clarification, stacking income streams, and sales conversion are some of the topics that will be covered, all within the context of building long-term strategy for healthy businesses that are truly in service to their audiences.

Uh-hunh. It’s a big idea to share. If you wanna get the inside scoop on the planning, the strategy, and get your voice and ideas heard…

JOIN IN:

- A little strategy master class on how to bring people together in your business under a single message. And it’s not taught in the hypothetical, it’s immediately applied.
- You get an invitation from me that’s actually tailored to you – what do you want to see next? What’s that gonna be like for you? What you need to know to make a great decision for yourself about Profit Catalyst.
- You can buy before the cart actually opens, at a thank-yew insider circle level, which is super doable. But I’m not going to tell you how much until you join the 100, because I don’t want you to do it for the money, I want you to do it for the conversation.

Muy Importante:
This is not an excuse to poopoo other launch styles. I have no respect for people who sit back and criticize what other biz-owners are doing – having conversations with their customers that aren’t meant for the critic, anyway – instead of using that energy to build something meaningful and worthwhile that truly contributes. I think it’s a waste of creative energy and squanders the attention your audience is generously sharing with you.
So while we ARE bucking the status quo, this is an entirely solutions-focused, creative strategy conversation. Word.

So. Wanna play?

Fill out the itty-bitty form, then tell me what you think in the comments. REALLY curious to hear your response!
xo,
Sinclair

yes! I want to join in and break the rules!


Related posts:

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  2. P.O.V. baby.
  3. Jumpstart Challenge, Day 1: my story and your starting point
  4. Your gifts and your bottom line.
previous post: Studio Scholarships Announced! | next post: It’s about the fit.
  • Gini Martinez

     I. Can. Not. Wait. for Profit Catalyst.
    So freakin’ excited!
    xo
    Gini

  • http://twitter.com/karenwallace karen wallace

    Sinclair – I adore how you think outside the box. (looove that!)

    I love how you bring us along and involve us in the story, so that we get to see the inner workings of an amazing business! You inspire me to greater heights all.the.time and I so cannot wait for Profit Catalyst! Only 7 weeks!!

    I’m there with bells on! Yay!
    Kxx

  • Jac

    me like-y.  finally a breath of fresh air for a launch!  I actually just unsubscribed to some big players out there because their launch conversation suddenly felt desperate. ICK!

    Bring it Sinclair. xoxo

  • http://dontgohomewithhim.com Linda Eaves

    Way to give the “sick of the long-drawn-out-launch” people (pointing to myself) a break!! Was hanging on every word. Portland here we come!

  • http://abbykerrink.com Abby Kerr

    I’m in. For Profit Catalyst, that is. I’m ready to build my business on my feet.

    As an entrepreneur who’s rapidly building her business right now, I appreciate how you’re willing to let your people inside your process with you. I think one of the major gaps in coaching/teaching for creative entrepreneurs right now is the decision-making process *behind* the various choices we can make in building our businesses. Usually that piece eludes entrepreneurs until they’re much further down the road in their own biz and can look back at the mistakes they’ve made and can clearly see WHY certain choices didn’t work out. Pretty generous of you, who has a successful business that’s growing by leaps and bounds, to teach people *how* to think about a launch and what’s right for *their* audience. Totally customizable learning.

    Can’t wait! Thanks for creating this experience for us.

  • http://twitter.com/a_creative_life Melissa Dinwiddie

    So excited to see what you’ve got in store! What a treat to participate in a launch that’s new and fresh and doesn’t have that desperation that Jac refers to. FUN!

  • http://twitter.com/LeelaSinha Leela Sinha

    Sinclair, I love this video.  You rock it.  I have not seen anyone do a video for anything and come across as more real, more present, or more connected.  That. is. awesome.  I want to be able to do .that.  You are the first person to show me video I’d aspire to.  Thank you.

    Also: Profit Catalyst?  Sounds awesome.

  • http://twitter.com/reese reese spykerman

    What I appreciate most here, S, is the respect you have for the intelligence of your people. You’re asking us to join in WITH you, so instead of it being “Sinclair rules all” and this ‘one to many’ conversation, you’re bringing a method and style to the table that tells us we’re equals. That we have as much to offer as you do.

    In positioning like that, you have me joining you from a place of honor, a place of seeing my future power, rather than a place of feudalism. I’m really grateful for that.

  • Christie

    Sinclair, you’ve given me a vocabulary to start addressing challenges in my current biz. I’m take more of that agility any day.

  • christine castigliano

     How did you somehow express that SHIVER of excitement/fear/trembling, and now I feel it too?

  • Miki

     I am so excited for Profit Catalyst, I can barely stand it.  It is such an honor to be let into the strategy behind your business in this way so that we can see how we can create meaningful businesses for ourselves.  Thank you so much for your generosity and for creating such an amazing community for us!

  • http://www.feedmedarling.com Megworden

     I am so inspired by your taking this risk for your business, Sinclair. It helps me to remember that it’s an evolution and we are creating our own formulas in business. 

     I’m at a place in my business where, in order to be a leader, I need to be able to make strong connections for group-genius, to further my knowledge base on creating brand story and cohesive client communication as well as figuring out some on-brand digital products to diversify my income stream.

    Have to say, like Reese, I deeply appreciate the intelligent way you talk to us, your audience. I also am really enthusiastic about your style of raising the bar. It has already allowed a much larger vision come into my life and business and I would love to find ways to create a foundation to hold it. 
    Thank you for the respect, trust, transparency and unbelievable encouragement you are bringing.
    XO,
    ~M

  • http://www.anatomyconversations.com Lisa Gillispie

    I love how you break the rules. Thank god you break the rules. It’s like someone finally opened the windows to a room where the air was getting really, really stale. This whole create your own conversation fascinates me and I can’t wait to watch it unfold.

    So excited (and grateful) that things fell into place so I can come play in Portland for Profit Catalyst! I know my mind will blown in the very best possible way.

  • Erica

    “Long-term strategy for healthy businesses that are truly in service to their audiences.”Thank you, Sinclair.  You give us room to breathe, allowing us to refine our businesses in a way that meets us where we are.  Creation flourishes with such respect.See you in Portland… woo!

  • http://twitter.com/lisaverdi Lisa Verdi

    Action Studio is blowing my mind. I’m finally getting clarity about my central business story and an understanding about what I need to do to step it up. It all started with participating in the launch conversation.  I want more! 

  • Adeah Wetzel

    Meow! This is so sexy! This is what you create when you are bored! Amazing.
    What I desire the most for my business is to stand up and claim the awesomeness that I am creating for my clients.

    This approach allows me to utilize my inner knowing while you hold the space & structure for the most meaningful and valuable process possible. Brilliant! I would be honored to participate in this journey. 

  • Anonymous

    Thanks darling! Much appreciated – can’t wait to see you and the other Aussies joining us! Love that you’re coming all this way. ;)
    xo
    S

  • Anonymous

    Lady, you and me both.
    Having dreams about the work we’ll be doing. One involved a foodfight, and getting locked out of the event. I think we’ll leave both of those moments out of the real deal, tempting as they are.
    xo
    S

  • Anonymous

    Thank you so much, Leela. Just had to share what was on my mind, and in my heart. It feels so good to do business this way, glad I get to teach you a bit about it over the next two weeks in the strategy master class!
    xo
    S

  • Anonymous

    Love it. You’re on! Glad you’ll be joining us.
    mwah*
    Sinclair

  • Anonymous

    Oh honey, I tried to keep it out and couldn’t!
    xo
    S

  • Anonymous

    Ooooh, agility. Yum. That’s perfect!
    xo

  • Anonymous

    Thanks for sharing, Adeah!
    I want that for you too – and I’m so glad you’ll be coming along the journey.
    xo
    S

  • Anonymous

     Ok lady, you got it! ;)
    Can’t wait to share this with you.
    xo

  • Anonymous

    This is why I LOVE MY COMMUNITY.
    You get it – and lady, I am always honored to have you join me standing in your natural genius and power. Them’s not too big o’ words for you. You encompass multitudes.
    xo

  • Anonymous

    YES – I can’t ask you to take risks in your businesses if I don’t do the same. It takes a ton of trust, but what creative work doesn’t?
    And I completely agree about where you’re at – it’s to show up and tap into group genius to UNLOCK, crystallize, and spread your message.
     xoxo
    S

  • http://twitter.com/gennamcwhinnie Genna McWhinnie

    I heart this video & I although I get that this is quite a bit of rule breaking re regular launches, I say why the hell not and you totally rocked it. You brought YOU, no bullshit, no fancy stuff, no inane marketing, just straight talk and a great new approach to doing things. I am TRES intrigued! 

  • http://profiles.google.com/daveandsarah96 Sarah Thacker

    I absolutely love the community you are creating. I love that you are looking to do things in new, fresh, and scary ways. 

  • http://www.roundaboutmv.com Lori

    Hi, Sinclair –

    Another opportunity to play with you and move my business forward in a creative, thought-leadership, my business is different, sort of way.  Yay! 

    I have never come away from a conversation with you without the feeling that I can really make a difference — and even more, the tools to then move forward and do it.  It feels like it’s all coalescing… a master strategy class is just what I need.

    How did you know?

  • Kate

    Sinclair, I love that you do it your right way. Without pretence or need to impress.  Your creativity, connection and courage is sooo inspiring. Blessed to be hanging out with your magnificence and in the community you have brought together.

    Intuitively, I know this way of being is the only way to authentically connect and contribute. To inspire and transform. Profit Catalyst will be amazing. Life changing. While present, I am counting the days to Portland and saying goodbye to some weird notion that I cant help people and make lots of money!  Thank you Sinclair.

  • Anonymous

    Sending people + love your way. So excited about all this! : ) 

  • Michelle

    oh Sinclair! 

    Thank you for having deep and meaningful conversations with us in present time. I love how we can learn *and do* our own business strategizing and creating while we participate in this high level conversation with you. I adore witnessing you as you create exactly what we need, innovate like a powerhouse, and deliver from the heart.

    It’s so value-able hanging out with you! 

    I’m in all the way for creating, innovating, and strategizing. And wildly excited for the creative energy lovefest at Profit Catalyst!

    xo, M

  • Michelle

     oh Sinclair! 

    Thank you for having deep and meaningful conversations with us in present time. I love how we can learn *and do* our own business strategizing and creating while we participate in this high level conversation with you. I adore witnessing you as you create exactly what we need, innovate like a powerhouse, and deliver from the heart.

    It’s so value-able hanging out with you! 

    I’m in all the way for creating, innovating, and strategizing. And wildly excited for the creative energy lovefest at Profit Catalyst!

    xo, M

  • http://profiles.google.com/gwynmichael gwyn michael

    I love the rule breaking interactive thing! It is what i aspire to. I have been thinking a lot about how there are so many polished pitches out there that just don’t align with me. Not that they are bad just not for me. I am excited to see someone trying something different. We are at a time in the world where new models are needed. Thank goodness for the renegades like you!
    BTW I am new here. I filled out the survey and if I come off as clueless that is why.

  • Danielle

    This is really fun! Cheers to breaking the rules. :)

  • Anonymous

    Thanks Shenee – much love!

  • Anonymous

    Thank you Kate! So appreciate you saying that, and I couldn’t agree with you more. Glad you’ll be joining us all the way from Australia! 

  • Anonymous

    Thanks Sarah! I really appreciate you saying that.
    xo
    S

  • Anonymous

    Mmm, thank you Genna. Yes, we’re rather anti-inane here aren’t we? ;)
    Mwah*
    S

  • Anonymous

    Nicely said Gwyn! So glad you’re joining us. ;)
    xo
    S

  • http://amyrootvik.com Amy

    I am continually awed by your astounding honesty and willingness to buck the trends in the best possible ways. I am drawn in by the momentum of building a business on my feet, not spending ages in the learning/info gathering stage before taking that next step. It would be so amazing to be part of this strategy master class, to be a part of shaping something truly meaningful.

  • Evelyn

    Sinclair,

    Love that your looking to bring others into the planning, creation and process of putting on a live event – that so speaks to what makes your approach different (Thank God)…

    I joined the Action Studio very late in the game, and didn’t see the info on the Profit Catalyst event which I understand only has 25 spots left open. Can you direct me to a squeeze page, sales page or other page that has the information so I can see if it’s something that is happening when I’m available? I remember seeing special rates for the first xx number of people to sign up, but believe that was gone by the time I ponied up to be in the show.

    Thanks!

    Evelyn

    p.s. I did fill out the survey for one of the 100 spots. Love that you’ve opened this up to us.

  • http://www.wicked-whimsy.com Michelle

     Sinclair, I want to echo what Reese said – I love that you treat us as intelligent, capable individuals that you want to participate in a *two way* conversation with. Instead of just a one way conversion ;) Your grace and genuine-ness continues to amaze me! 

    Missed the survey yesterday but filled out the lil form today :)  

  • http://www.StoryCharmer.com Pema Teeter

    Not just getting in the game, but getting all up inside of it. That sounds messy and delicious. Action Studio has revealed my grab (vs healthy grasp) on what I’ve got and what-I’ve-got-to-understand-before-I-offer. There’s a lot less to “understand” and a lot more to unfold into. Totally digging the way you’re doing that RIGHT HERE. Totally down. xo

  • Anonymous

     You KNOW I am 10000000% percent behind shaking up the ‘normal’ launch. Rock ON sister! I can’t wait to see what emerges!

  • http://twitter.com/pylonian Eric Grey

     New-ish reader and first time commenter.  Looking at the list of commenters, feeling curiously male and hoping that’s ok.  :D  Is there a memo I missed?  Anyway – love the video.  I wish everyone did this, your personality just comes shining through and though I really have NO idea what the ride is going to consist of, I’m totally STOKED for the ride.  I’m looking for the next little rocket boost to send me into the stratosphere – and somehow my gut tells me that this is it.  Looking forward to learning more.  Thanks for what you do!

    Eric

  • http://twitter.com/IjeUde Ije Ude

    thank you!  much respect for how you’re doing your thing!  i feel curious, engaged, inspired and a little fiesty.  such a great model for how to be strategic and true to yourself and  TRUST your people will find you!  sending love!

  • http://www.roundaboutmv.com Lori

    Eric — You will love learning with Sinclair.  :)   Hope all is well with you.

  • Anonymous

    Ha! I love working with and teaching men, you haven’t missed a thing. We just happen to have a group of amazing women kicking ass in this conversation.
    A rocket boost is exactly what you’ll get, so I’m happy to have ya.
    Sinclair

  • http://twitter.com/christijarland Christi Jarland

    Totally. Love. It.
    A video that had me sitting up from my slumped position because somebody’s just saying what they need to say.

    No formulaic.
    No BS.

    Why is it I still feel like I’m stuck in a cocoon trying to escape those things?
    Absorbing your stuff is a piece of what’s helping me get past it.

    Thank you.

  • http://twitter.com/photobird Susannah Conway

    You inspire me and i want to learn more from you. fact. x

  • Lana Phillips

    I hope I’m NOT too late!! Breaking the rules is fun! 

  • http://experiencingrevolution.com Tessa Zeng

     Ow ow! Sinclair the outlaw comes out to play! *grins wickedly*

    Seriously am loving the vibe here, Sinclair. I know it might come as a surprise, but I’m SO for the unconventional engagement. Can’t believe how much energy you’re pouring into all this, between the event itself, AS, and now teaching a master class!

    I so want to be in behind-the-scenes with you, and am ready to take my own rule-bending to the next level and see how a launch is actually done! Been warding off many launch professionals out there because gosh, I can’t stand the traditional marketing launches. Knew there was something special about you ever since I stumbled on the AS launch! This is going to take it to the next level, I can tell.

    Wish I had more specific commentary/suggestions… but all I can say is keep hitting it outta the park! Don’t be afraid to set this on fire- your rebels are definitely rooting for you! :D

  • http://twitter.com/MzNiks Niki Andre

      Sinclair!  I wanna play! Your bespoke approach is soo resonating with me.  “branding clarification…how to bring people together in your business under a single message… immediately applied…actually tailored to you”  Been grappling with how to unite my (subculturally) different audiences under one mission… while staying true to my authentic voice and intention.  That’s the biggie that jumps out for me…

  • http://www.NikiAndre.com Niki Andre

      Sinclair!  I wanna play! Your bespoke approach is soo resonating with me.  “branding clarification…how to bring people together in your business under a single message… immediately applied…actually tailored to you”  Been grappling with how to unite my (subculturally) different audiences under one mission… while staying true to my authentic voice and intention.  That’s the biggie that jumps out for me…