It’s about the fit.

I was sitting in this hot little creperie over the weekend with a dozen amazing people from oh, all over, slurping fruity rum things and stealing each others’ crepes, eating with our fingers. (That’s the best way. Promise. Just pretend it’s Indian food, and don’t show any Frenchies.)

And a beautiful, subtle someone quickly vacated when I sat down. Someone who has said my writing is scary. I shrugged. “Maybe she doesn’t speak type A.” This got a rowdy giggle from all the powerhouses that sat at the table. “It’s about the fit, it’s not about her or me.”

5 businesses, 3 speakers, 1 husband, and 2 dogs later, “the fit” came up again and again. Where people struggled with the very personal and business nature of the the fit. About speakers, and audiences. Of customers, and mentors. Cuz a bad fit can hurt like hell. Or at least it used to for me, until I finally stopped taking it so personally.

We run on frequencies, and we’re not all going to line up. Ships pass in the night on different wavelengths, harmonic rhapsodies grow dissonant over time. It happens. Sometimes we deeply want to click as co-creators, and we’re actually better off as pals. Lovers, when we should be besties. Customers, when we should be twitter buds from afar. You know what I’m saying:

If you don’t like their speech, maybe you’re not ready for it. If you don’t like their launch, they’re probably not talking to you.

When it’s about the fit, you’ve got as much responsibility and control as the other side does, and it ceases to be a game of Approval Twister. Which invites even goofier contortions than you’re imagining right now. Wait for it – theeere ya go. If you went weirder, that’s just about right.

Cuz there’s laaaahts of all-or-nothing talk going on these days. “X is gross” “Y is bad” “Z is scary.” But it’s just not that personal. Or at least it isn’t, until you make it that way, or opt-out of a relationship when there isn’t full agreement. This amounts to developing communities based on singular consensus, instead of compliment.

The most productive communities and relationships are not ones united by consensus. They are built on complimentary values, complimentary strengths, and complimentary behaviors. I can’t tell ya what to do, but I want so much for you to be building relationships with those who compliment your views instead of replicating them, and that you use differing views or behaviors as fuel, without making it personal.

We need the differences. Need ‘em bad, or this is just a bunch of digital air-kisses that don’t amount to collective contribution. To make that real contribution, we need people to stimulate us, inspire us, and yes, frustrate us. If you want the safe space, visit islands of agreement when you need to, and sail the seas of creativity the rest of the time. You desperately need the contrast of the not-good fit from time to time, because:

The state we call “inspired” comes from agreement with something, and is usually not real creative inspiration. It’s more like “motivation.” To fire off those new neural pathways, true inspiration is sparked by being aware of what we don’t want.

So it’s not a scary world to walk in when you believe you’re searching out the right fit for your gifts, and simply getting inspired along the way. One thing I’ll say for the corporate world and my mother – these two forces of nature hammered this one home until I got it. (Junior high nonsense? Fuck ‘em if they can’t take a joke. Not a good fit. Oooh, Mom…)

And when you do find the fit, it is oh-so-sweet. We’re here togethah because  of that rare and precious compliment. ‘S one of the reasons I call ya “darling,” and cannot wait to share the next important thing with you. Because I’ve got to lead a movement or I’ll go mad, and you need resources to rock your genius like whoa.

And that’s a beautiful fit.

Big love,

Sinclair

Chime in: Where do you already get fit-ology in your life, and what areas could stand another dose of it?

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  • Elsa

    Man, I wish you’d written this last week. Is it too late to have do-overs? :D
    I’m great at this with friends actually, but it definitely stings when “the fit” doesn’t work out with a client. It’s pretty hard, when it’s your life’s work to build this business, you know? I’m definitely going to go think on this one. Thank you, Sinclair!

  • http://twitter.com/alisonmacleod Ali Mac

    Beautiful post, and one I’m going to have to return to, and read more slowly.

    Yes.  It’s like, we want everyone to love us, and yet we don’t click with everyone we meet.   When it’s that way round, it’s easy to take it personally.

  • Sinclair

    Hi Ali!
    Yes – it’s astonishingly easy to take this stuff personally. But when we remember we are enough, just as we are, and don’t need anyone else to affirm that by catering to us or agreeing with us… that’s when it gets juicy. And creative!
    Thanks so much for joining the convo.
    xo
    S

  • Anonymous

    Elsa – lady, it is never too late to have do-overs. Try it, tell me how it goes!
    Absolutely, when something is your life’s work, we’re going to feel deeply connected to it. And I invite you to stand in all that clarity and fabulous knowing that you’ve got about your biz, and unhook from whether or not *everyone else* does the same. You’ll have a lot more energy to devote to building that biz… and everything else in life. It gets easier, promise!
    xo
    Sinclair

  • http://www.bridgetpilloud.com Bridget

    I love you.
    And also, I have so much to say about this.
    There’s fit- differences of style and approach and world view and path choice.
    And there’s bullshit.
    And there’s nothing wrong with calling bullshit, and also with recognizing and describing difference.
    It’s just that we have to decide if that’s the best use of our time and if that’s our mission, right?

  • http://abbykerrink.com Abby Kerr

    Thanks for contributing this, Sinclair. This takes the philosophy of ‘ideal customers’ and ‘target market’ to a WHOLE ‘nother level. The ‘fit’ is truly about relationship. One-to-one, every time.

  • http://www.lifeismaking.com Peter Crowell

    Of course I agree with this.

    But I have to say, searching for the fit can look like luxury when you’re just starting out. The forces of “approve me” are arrayed against you when you do your best and it lands in the void.

    Again.

    What you’re describing is advanced behavior. It takes time to get there, but get there we must. We really do need to reach the the point where “Fuck ‘em” pops out involuntarily. It can’t be forced or it’s really just denial.

    Crave approval if you must, but never seek it. That part you can control. The craving part will dissipate when enough people have disappointed you and you’ve worked your fanny hard enough to really, truly, not give rat’s ass anymore.

    I wonder what she meant by “scary.”

  • Marianne

    I think your mother and my boyfriend must have gone to the same school. He’s an enthusiastic proponent of the “if it’s not the right fit, don’t take it personally” approach and I’ve learned that often he’s right.

    And yet sometimes, the advocate and peacemaker in me have the right approach. Sometimes it is a misunderstanding that can be worked out. Sometimes there is an injustice that needs to be called out.

    But even then, taking it personally doesn’t help. Take it to heart, sure. See how we are all connected, absolutely. But making it about me never improves my effectiveness. Great (and thought-provoking) post.

  • http://twitter.com/DrBeckerSchutte Ann Becker-Schutte

    This is my first stop here in your blog.  That post made sure it won’t be my last.  The idea of fit is one that I explore with potential clients even before we meet.  However, sometimes I need to remind myself that the fit is out of my control!  Thanks for the reminder.

  • http://www.storyhousecreative.com Laura Scholes

    “Right fit”: Wow, this is the story of my life right now…how the heck did you know that? Thanks for this reminder to stay open, while always adoring and honoring your boundaries and your you-ness. xoxo

  • Anonymous

    Absolutely – thanks Ann! As much we’d love to pick and choose when it’s so, the fit is half our job, half theirs. ;)
    Glad you’re joining in.
    xo
    Sinclair

  • Anonymous

    LOL – you mean there’s a place they come from? Look out, world. Those people are mad effective.
    I appreciate what you said about the advocate and peacemaker. Those are such gorgeous contributions to make to any community, your people are lucky.
    Agreed – I don’t see “the fit” as an excuse to opt out of a relationship, or a reason to ignore injustice. Merely a framework to use when choosing and building your communities of mentors, peers, and clients. I’m excited to see less “all-or-nothing,” “my-way-or-the-highway” approaches grow in the space as online business does. Well, one can hope. ;)
    xo!
    Sinclair

  • Anonymous

    Yup – of course there’s bullshit, gorgeous. You called it like a pro.
    Amen and hell-to-the-yeah on best use of time and mission identification.
    big X,
    S

  • Anonymous

    Hi Peter – thanks for weighing in!

    You are absolutely right – it is advanced behavior, and I’m advocating for more of it.

    On “Searching for it can look like a luxury” – yep, it can take a while to sort out the right community/customer base for you. But we’re sorting for that fit as we search, and judging along the way. We love to sort for difference – it’s a great survival mechanism, no?

    My point is, no one owns the right way to do things. They’ve only got their piece to contribute – do they really want to waste that time and energy bitching about someone else’s thing, that isn’t even meant for them? Better to focus on the right fit for them, than attack other small businesses for differing practices.
    I think my patience has run out with people who don’t have any business background going into biz dev or marketing, as a way to finally meet their bills. I think business is too sacred a tool to be tossed around in a salad of judgments and catch phrases.

    On “scary” – LOL. I have a tendency to expect my readers to be honest with themselves and each other, and step up into their next big thing. And that ain’t everyone’s cup of tea. ;)
    I’ve heard versions of this many times: “Don’t call me out on the thing I’m doing to play small, I want to keep doing it for a while longer!”
    Guessing it’s along the same lines for her… though it’s really none of my business. Heheh.
    xo,
    Sinclair

  • Anonymous

    That is EXACTLY my wish for you, darling. To stay open and honor your you-ness, all at the same time.
    xo!
    S

  • http://www.lifeismaking.com Peter Crowell

    Funny you should mention all the marketing and business would-be’s. I find that disorienting. It seems like that’s all there is out there.

    But it also touches on my own puzzle: what to sell when the time comes. I’m no business guru and while I bet I could figure it out I’m not interested in teaching that.

    So one of my first forays into “sorting for different” is distinguishing my own booth in the marketplace.

    Lots to sort out, and I agree, the organic approach is best. Results take longer to recognize, but it’s worth the wait. And the waiting allows me to struggle with my affirmation demon. Which facilitates the sorting all the more. (Silly demon. I pat you on the head.)

    Even participating in your post is, in some dark corner, a bid for affirmation. But that just has to be until I get more traction out here. By acknowledging it I add power to my “I really don’t give a fuck what Sinclair Ashely thinks,” even if at the moment it’s still 15% act as if.

    : )

    It’s amazing how quickly this whole exercise drives you into your fear and
    limitations. Which I think is the real reason we have the creative
    impulse.

    It creates a mad rush for the edges of the comfort zone.

    Or, for those you mention above, it leads to name calling, finger pointing and a mad rush for the center.

  • http://twitter.com/LightRaeDesign Lucinda Rae

    You’ve taught me soooo…sooooo… much about this, just in our beautiful little condensed month of gold together. It’s so frigging freeing to do the shrug and be at piece with the ‘fit-nots’ of the world. {Makes those right people that much more shiny}. I receive the “darling” like a glove and return it back. Completely in love with the movement you’re leading and nourishing in humanity that those that you’re calling darling are being deeply fed by. XO!

  • Gwyn

    You are so absolutely right on here, but there is so much bullshit flying around amongst the not my people and the maybe my people and the fits just right people it can be hard to remain unbiased.

    I had a major realization in the past few weeks that helps me with this. I realized that where I get judgmental is where there is maybe a bad fit, maybe bullshit, but it doesn’t really matter. My job is to figure out what makes me uncomfortable and what that says about me and my fears or shortcomings. Then I can take it for what it is and move on or learn to ignore in the future.

    Specifically I had the realization that I have major issues around making money, and it is that, not bad marketing (no marketing), or the economy, or THEM that is keeping me broke.

    So while I too feel compelled to lead a movement I can’t very well with no resources. I see now that allowing cash flow is my responsibility so I can make more magic in the world.

    PS I can’t imagine finding you scary. There’s that fit thing :-)

  • Anonymous

    “So while I too feel compelled to lead a movement I can’t very well with
    no resources. I see now that allowing cash flow is my responsibility so I
    can make more magic in the world.”

    Woop! Hallelujah, that is music to my ears. Nicely said Gwyn, thanks for chiming in and sharing your piece. Here’s a big “yes” to you growing your impact and embracing the cash flow, at the same time.
    xo
    S

  • Kleestma

    Absolutely! Love this. We don’t have the time or energy ( I don’t ) to get stuck ( cause that’s what it is) in being too easily talked out of a great lean-in opportunity just because it uncomfortable.. It’s the really uncomfortable, push–your button kinda of people and situations where we do our best work AND the shit really hits the fan. This is tantamount to a massive swabbing of the decks which is JUST what needs to happen if we are going to change. The change is in service to our soul–not easy, sometimes painful but GOLDEN. Thank you for putting it out there. Enough of the soft PC stuff that is way too prominent these days…I appreciate your warrior approach WITH love. Tough love. Thank you! Katrina